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Home Product informatie






Export Planning   


Joris Leeman

ISBN-13 9789043017084
verschenen op 15-07-2010
Uitvoering: P01
Aantal pagina's 272
Prijs: € 32.95
 
When a company initiates export development, it is essential to follow a systematic strategy formulation and decision-making process. Export Planning provides a methodology to plan and achieve internationalization. This process of export planning consists of four phases: export policy, export audit, export plan, and export roll-out. The author describes these four phases, and provides a 10-step guide for the construction of an international marketing plan.

Export Planning wil enable readers to:
- systematically select and plan entries into new international markets
- assemble a sound line of reasoning from strategy to implementation
- enhance the chances of success through an integrated analysis and strategy review of marketing, logistics, organization and finance

Doelgroep
The book is intended for bachelor and graduate students at business school and universities.

Verkorte inhoudsopgave
Foreword
Acknowledgments
About the author
Preface

Export Planning Part I
H1 Introduction export planning
H2 Internal and external analysis
H3 Business strategy and internationalization

Export Planning Part II
H4 Country analysis and selection
H5 Value chain and supply chain setup
H6 Export market strategy and entry options

Export Planning Part III
H7 Marketing mix and competitive positioning
H8 Logistics and organization
H9 Financial plan and legal issues

Export Planning Part IV
H10 Milestones and implementation

Supplementen
On the Pearson Education website (pearsoneducation.nl/leeman) you can find powerpoint slides, which can be downloaded. This site also offers the export checklists, the export spider plot graph, the investment analysis spreadsheet, extra cases and chapter review questions.
Teachers who prescribe Export Planning can request a brief instructor’s manual by sending a e-mail to [email protected].

About the author
Joris L.A. Leeman is a consultant, trainer and author. He is a part-time lecturer at Arnhem Business School, and founder of the Institute for Business Process Management.